Iconix Brand Group
Iconix Brand Group is a prominent American brand management company that specializes in licensing brands to retailers and manufacturers in the apparel, footwear, and apparel accessory industries. Founded in 1978, Iconix Brand Group has grown to become a global leader in brand management, with a diversified portfolio that spans across various sectors including fashion, sports, entertainment, and home.
The company's journey began as Candie's, Inc., which later purchased the Candie's brand in 1993. Over the years, Iconix Brand Group expanded through a series of strategic acquisitions, including the Bongo brand in 1998 and the high-end fashion brand Badgley Mischka in 2004. The acquisitions continued with the addition of well-known brands such as Joe Boxer and Rampage in 2005, and several others like Mudd, London Fog, Mossimo, and Ocean Pacific in 2006.
Iconix Brand Group's portfolio includes a wide range of brands that cater to different consumer needs and preferences. Some of the notable brands under its umbrella are Candie's, Cannon Mills, Ed Hardy, Joe Boxer, Lee Cooper, London Fog, Marc Ecko, Material Girl, Mossimo, Mudd, Ocean Pacific, Pony, Rocawear, Starter, Umbro, and Zoo York. The company has also ventured into the entertainment sector by acquiring assets related to the Peanuts comic strip and forming Peanuts Worldwide, in partnership with Charles M. Schulz Creative Associates.
Danskin, one of the brands owned by Iconix Brand Group, has a rich history dating back to 1882 when the Goodman family opened a store selling European hosiery in New York City. Recognizing a niche market, the Goodmans began manufacturing products specifically for dancers, which led to Danskin becoming a standard for dancewear in the United States. Over time, Danskin expanded its product line to include athletic and fitness wear, catering to the broader needs of active women and girls. The brand is known for its commitment to quality and innovation, developing new fabrics and designs that combine performance with comfort.
Iconix Brand Group operates on a global scale, with its brands available in numerous countries around the world. The company's business model revolves around licensing its brands to other companies that manufacture and sell the products. This approach allows Iconix to focus on brand management and marketing, while leveraging the expertise of its licensees in product development and distribution.
In summary, Iconix Brand Group is a powerhouse in the brand management industry, with a vast portfolio of brands that resonate with consumers globally. Its success is built on a foundation of strategic acquisitions and a keen understanding of market trends and consumer behavior. Danskin, as part of the Iconix family, continues to uphold its legacy as a premier brand for dance and active wear, dedicated to meeting the multifaceted needs of today's active lifestyle.