Lee Cooper

Established: 1908
Headquarters: London, England
Specialization: Denim Products

Overview

Lee Cooper stands as the Original British Denim brand, with a storied history that began in the heart of London's East End. The brand has been a beacon of denim innovation and British style for over a century.

History

• 1908: Founded by Morris Cooper, Lee Cooper began as a workwear production company, gaining a reputation for durable and long-lasting garments.
• World Wars: Transitioned to producing military uniforms during WWI and WWII, showcasing the brand's versatility and commitment to quality.
• Post-War Era: Pioneered the transformation of jeans into fashion items, becoming a household name in the UK denim market.

Cultural Impact

• 1950s: Lee Cooper recognized the synergy between music and fashion, aligning with the burgeoning rock 'n' roll scene.
• 1960s: Introduced the first women's jeans with a front zip, expanding its range with vibrant colors and styles.
• 1970s: Defined the disco decade with hipster jeans and became associated with iconic figures like Serge Gainsbourg and Jane Birkin.

Global Expansion

• 1980s: Collaborated with The Rolling Stones, propelling the brand to international fame.
• Today: Continues to license Lee Cooper-branded items worldwide, maintaining its status as a leader in the denim industry.

Innovation

Lee Cooper remains at the forefront of denim fashion, constantly evolving with new collections that reflect the brand's rich heritage and innovative spirit.