Ecko Unltd

Ecko Unltd is an American urban fashion company that was founded by Marc Ecko in 1993. The brand began as a T-shirt company and quickly gained popularity within the hip-hop and urban culture, expanding its product line to include a wide range of clothing and accessories such as jackets, hoodies, jeans, and sneakers. Known for its bold graphic designs and association with hip-hop culture, Ecko Unltd became a significant name in the streetwear market during the late 1990s and early 2000s.

The brand's logo features a rhino, which has become a symbol of its identity. Over the years, Ecko Unltd has been involved in various partnerships and collaborations with other brands, artists, and musicians, further cementing its place in the fashion industry. Some notable collaborations include those with Spike Lee and Chuck D, and the brand has also been featured on segments of Good Morning America showcasing its T-shirt designs.

In addition to its fashion offerings, Ecko Unltd has sponsored numerous artists, musicians, and athletes, aligning itself with various aspects of youth culture, including music, design, streetwear, illustration, video games, and action sports. The brand represents a generation without boundaries, continuously adapting to emerging trends and talent.

Ecko Unltd's journey began on the streets, on train cars, and on the brick facades of cities, providing a platform for individuals, rebels, and artists to express themselves. It has grown into a globally recognized brand, leading the charge in the landscape of streetwear culture. The company was acquired by Iconix Brand Group in 2009, which took full ownership in 2013. Today, Ecko Unltd continues to innovate and influence the streetwear fashion scene, remaining true to its roots while evolving with the times.