Leveraging UK Green Claims to Enhance Brand Influence
By aligning your brand with sustainability and substantiating your green initiatives, you can establish trust, credibility, and loyalty among environmentally conscious consumers.
What is the UK Green Claims Legislation?
The UK Green Claims Code is a crucial legislation introduced by the Competition and Markets Authority (CMA) to protect consumers in the United Kingdom. This code applies to all businesses and provides clear guidelines to prevent misleading or deceptive environmental claims, commonly known as "greenwashing." It requires businesses to maintain transparency and accuracy in their environmental claims, ensuring they are truthful and unambiguous.
The UK Green Claims legislation is currently in effect, requiring businesses that make environmental claims to comply with the Green Claims Code. This code was published by the Competition and Markets Authority (CMA) in September 2021, outlining the guidelines and standards for businesses to follow when making such claims.
Who does it apply to?
The UK Green Claims Code applies to diverse businesses, from large fashion brands and supermarkets to local retailers. It is a comprehensive code that extends its coverage to various commercial activities, including advertising, product labeling, packaging, and product naming. This code is applicable to businesses across all industries that make environmental claims about their goods and services.
How to address it?
Businesses must back up their environmental claims with evidence, ensuring accuracy, transparency, and clarity to effectively communicate their environmental impact.
UK Green Claims made Easy with CommonShare
|UK Green Claims Requirements
|Features in CommonShare
|Truthful and Accurate Claims
Communicate Authentically at All Points of Sale with CommonShare
- Digitally embed verified claims for enhanced credibility and transparency
Secure digital verification for over 1500 of the most common claims
- Effortlessly Integrate data into third party platforms
eCommerce websites, QR Codes, product packaging
- Stay ahead of UK Green Claims compliance by effectively tracing materials, product components, and transactions.
Product pages connect via product cloud to material and ingredients from suppliers