Achieve UK Green Claims Compliance Effortlessly with Our Comprehensive Platform

Ensure accuracy, transparency, and clarity in your communications while effectively conveying your commitment to sustainability.

Leveraging UK Green Claims to Enhance Brand Influence

By aligning your brand with sustainability and substantiating your green initiatives, you can establish trust, credibility, and loyalty among environmentally conscious consumers.

What is the UK Green Claims Legislation?

The UK Green Claims Code is a crucial legislation introduced by the Competition and Markets Authority (CMA) to protect consumers in the United Kingdom. This code applies to all businesses and provides clear guidelines to prevent misleading or deceptive environmental claims, commonly known as "greenwashing." It requires businesses to maintain transparency and accuracy in their environmental claims, ensuring they are truthful and unambiguous.


The UK Green Claims legislation is currently in effect, requiring businesses that make environmental claims to comply with the Green Claims Code. This code was published by the Competition and Markets Authority (CMA) in September 2021, outlining the guidelines and standards for businesses to follow when making such claims.

Who does it apply to?

The UK Green Claims Code applies to diverse businesses, from large fashion brands and supermarkets to local retailers. It is a comprehensive code that extends its coverage to various commercial activities, including advertising, product labeling, packaging, and product naming. This code is applicable to businesses across all industries that make environmental claims about their goods and services.

How to address it?

Businesses must back up their environmental claims with evidence, ensuring accuracy, transparency, and clarity to effectively communicate their environmental impact.

UK Green Claims made Easy with CommonShare

UK Green Claims RequirementsFeatures in CommonShare
Truthful and Accurate Claims
  • Traceability management

  • Data verification

  • Connected product pages with materials and ingredients

Evidence-based Claims
  • Claims verified through digital audit trails

  • Seamless Data Integration

Accessible Information
  • Quality claim-related information via intuitive dashboard and API interfaces

  • QR Code System

Want to learn more about CommonShare?

Book a demo today and discover how CommonShare facilitates UK Green Claims compliance


“ CommonShare offered the most comprehensive solution on the market for traceability. As a technology first company, we are always thinking of scalability and adaptability. CommonShare was a no-brainer.”

– Adore Me

Communicate Authentically at All Points of Sale with CommonShare

  • Digitally embed verified claims for enhanced credibility and transparency

    Secure digital verification for over 1500 of the most common claims

  • Effortlessly Integrate data into third party platforms

    eCommerce websites, QR Codes, product packaging

  • Stay ahead of UK Green Claims compliance by effectively tracing materials, product components, and transactions.

    Product pages connect via product cloud to material and ingredients from suppliers

Ready to speak to a CommonShare expert?