Vuori

Founded in 2015 by Joe Kudla and headquartered in Carlsbad and Encinitas, California, Vuori is a privately held company specializing in premium activewear and athleisure. The name “Vuori,” Finnish for “mountain,” reflects the brand’s focus on garments that bridge performance and lifestyle. Initially targeting men’s fitness apparel, it has since expanded into women’s and lifestyle lines. With roughly 40 stores across the U.S. and a flagship in London, Vuori has rapidly grown its global retail presence. Vuori operates in the burgeoning athleisure market, offering versatile performance wear designed for movement and everyday life. Its design philosophy—“Built to Move In. Styled for Life.”—emphasizes soft, durable, functional fabrics like DreamKnit™, BlissBlend™, and VCycled™, many made from recycled materials. Reviewers praise the brand for its buttery-soft joggers and leggings that transition seamlessly from workouts to daily life, reinforcing its coastal California aesthetic. Vuori is certified as a Climate Neutral brand, meaning it measures, offsets, and commits to reducing greenhouse gas (GHG) emissions across its value chain. In 2024, its location-based footprint was 115,667 tCO₂e, nearly all of which stemmed from its supply chain. The company has set science-aligned targets: a 42% absolute reduction in Scope 1 and 2 emissions and a 48% per-unit cut in Scope 3 emissions by 2030. It supports this commitment through investments in clean energy, low-carbon materials, supplier engagement, and carbon offset projects. Vuori enforces a Vendor Code of Conduct based on International Labour Organization standards, prohibiting child labor, forced labor, wage violations, and environmental negligence. While it sources manufacturing from Vietnam, China, and Colombia, the company emphasizes transparency and ethical vendor compliance. However, critics note limited visibility into factory conditions and end-of-life garment programs, indicating potential for stronger circularity and full supply chain accountability.