Rare Beauty

Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to break down unrealistic standards of perfection by promoting inclusivity and addressing mental health initiatives and education. Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America. Since then, it has been made available to countries in Europe, Asia, and the Middle East. One percent of all sales are donated to the Rare Beauty Impact Fund, a part of their commitment to give people access to the resources they need to support their mental health. The brand is one of the best-selling brands at Sephora and is the fastest-growing celebrity beauty brand on social media. Rare Beauty's mission is to help everyone celebrate their individuality by redefining what beautiful means. The company promotes self-acceptance and provides tools to feel less alone in the world. Rare Beauty nurtures a caring, respectful community, creates meaningful connections, and champions authenticity and positivity. The brand leads with transparency to build trust and believes in the power of being vulnerable.