Rains

Rains APS is a Danish company that has carved a niche for itself in the global fashion industry with its contemporary rainwear and accessories. Founded in 2012, Rains APS has its headquarters in Aarhus, Midtjylland, Denmark. The brand is celebrated for its modern take on the classic rubber raincoat, which has been reinterpreted to suit the urban lifestyle while maintaining its functional roots.

The company's product line is a testament to its commitment to simplicity, functionality, and relevance. Rains APS offers a variety of waterproof designs that cater to the needs of the global citizen. Their collections are a blend of conceptual and functional design, strongly influenced by urban inspirations and their signature fabric identity. This includes a coated waterproof fabric palette that stands out as the hallmark of the brand's identity.

Rains APS's approach to design is neo-Scandinavian, characterized by minimalism and a focus on weather-readiness. The brand's unisex collections are a reflection of this aesthetic, offering a consistently surprising curation of items that appeal to a diverse audience. The company's products include rain jackets, puffer jackets, vests, water-resistant bags in various styles, and a range of accessories like toiletry bags, laptop cases, and outdoor accessories, all made from their signature waterproof fabrics.

The brand has a strong retail presence with stores located across four continents. Each store is designed to honor the beauty of its physical location, adapting the brand's design ethos to create unique expressions that resonate with local consumers. Rains APS's commitment to sustainability and social responsibility is also evident in their operations, as they strive to make a positive impact on society and the environment.

In summary, Rains APS is a brand that stands at the intersection of fashion and functionality, offering products that are both stylish and practical. With a strong foundation in Danish design principles, the company continues to innovate and expand its reach, defying the weather and setting trends in the rainwear market.