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# On AG: Transformative Innovation in Performance Lifestyle **Overview:** On AG, founded in 2010, stands as a beacon of transformative innovation in the world of performance lifestyle. This Swiss-based company has carved its niche as a trailblazer in the sports industry, particularly in running, setting new standards in design, technology, and sustainability. On AG has evolved into a global force, leaving an indelible mark on the intersection of performance and style. ## Visionaries in Movement **Founding Philosophy:** At its core, On AG is driven by the vision to revolutionize the sensation of running. Founded by retired athlete Olivier Bernhard, the company embarked on a journey to create a running shoe with an entirely new feel. What started as a vision in the Swiss Alps has transformed into a global movement to ignite the human spirit through movement. **CloudTec® Innovation:** The cornerstone of On AG's success is the CloudTec® technology, a revolutionary cushioning system engineered to deliver soft landings and powerful take-offs. This innovative approach has redefined the running experience, captivating the hearts (and feet) of over 7 million athletes in more than 50 countries. ## The On Story: From Alps to Global Arenas **Swiss Heritage:** Rooted in Swiss precision and craftsmanship, On AG's story began with Olivier Bernhard experimenting with garden hose pieces on a prototype shoe. This commitment to craftsmanship has evolved, with every product fully engineered in Switzerland using cutting-edge technology. **Co-Founders and Collaboration:** The journey gained momentum with the addition of Caspar Coppetti and David Allemann in 2010. Together, they birthed the experience of 'running on clouds,' marking the genesis of On AG's commitment to high-performance footwear. ## On Lab: Where Innovation Takes Flight **Technological Hub:** At the heart of On AG's innovation lies the On Lab in Zurich, a world-class center for scientific exploration and experimentation. The On Lab is the birthplace of groundbreaking ideas, where a dedicated team of scientists and technicians continually pushes the boundaries of technology in the pursuit of 'better.' **Technological Focus:** On AG's technological prowess is evident in key innovations such as CloudTec®, Speedboard®, Cyclon™, and CleanCloud®. These innovations not only elevate performance but also underline the company's commitment to sustainability. ## Sustainability at the Core **Fossil-Free Future:** On AG envisions a future where every product is fossil-free and engineered for circularity. The company places a strong emphasis on sustainability, with a focus on fossil-free materials, circular design, and circular business models. **CleanCloud® Revolution:** A testament to this commitment is the CleanCloud® technology, which transforms carbon emissions into high-performance materials. The Cloudprime, the first high-performance running shoe made from carbon emissions, exemplifies On AG's dedication to merging sustainability with cutting-edge design. ## Community, Diversity, and Inclusion **Athlete Spirit:** The Athlete Spirit guides everyone at On AG, from elite athletes shaping the next generation of shoe tech to individuals just starting their fitness journey. This inclusive approach embraces the diversity of the global running community. **On Athletics Club:** The formation of the On Athletics Club, comprising elite runners from around the world, exemplifies On AG's commitment to fostering community and supporting athletes at every level. ## Cyclon™: Running Towards Circularity **Circularity Program:** Cyclon™ represents On AG's bold step towards circularity. This program offers high-performance gear designed to be recycled, exemplifying the company's dedication to reducing environmental impact. **Run. Recycle. Repeat.:** With products like Cyclon-T and Cloudneo, subscribers can run in gear designed to be recycled. Once worn out, the items are sent back, ground down, and transformed into new products. The cycle of sustainability continues. ## Explore On AG's Universe **Performance Lifestyle:** On AG goes beyond running, offering a range of products for various activities, blending high performance with lifestyle. From innovative running shoes to sustainable apparel, On AG caters to the needs of individuals embracing an active and dynamic lifestyle. **Global Presence:** With a strong global presence and millions of athletes embracing the On experience, the company continues to grow and inspire individuals worldwide to dream bigger and better. Discover the transformative power of On AG, where innovation, sustainability, and the human spirit converge to shape the future of performance lifestyle. Join the movement and experience the extraordinary with On AG.