Maurices

Maurices Inc., known simply as maurices, is an American retail chain that specializes in women's clothing. The company was founded in 1931 by E. Maurice Labovitz and has its headquarters in Duluth, Minnesota. Over the years, maurices has grown significantly and now operates more than 1,000 stores across the United States and Canada, with a strong presence in shopping malls and smaller towns. The brand is recognized for offering size-inclusive clothing and celebrates the concept of feel-good fashion for real life. Maurices is a destination for shoppers seeking a wide range of women's apparel, including denim, knit tops, loungewear, intimates, and accessories. They also offer dressy collections and are known for their specialty retail and outlet stores, as well as their online presence through maurices.com. Maurices has undergone several ownership changes throughout its history. The founding Labovitz family sold the company to the Brenninkmeijer family's American Retail Group in 1978. In 2005, Ascena Retail Group acquired maurices from American Retail Group. More recently, in March 2019, a majority stake in maurices was sold to a U.S. subsidiary of the London-based private equity firm OpCapita LLP, at a valuation of $300 million. Despite the change in ownership, maurices' leadership team remained in place, with the addition of former GAP CEO Jeff Kirwan as the company's new executive chairman. The company has been recognized for its workplace environment and was rated one of the "Top Ten Best Employers in Retail" by Forbes.com in 2011. Maurices has also engaged in celebrity endorsements and collaborations, such as the partnership with Christopher Straub from the reality television show Project Runway season 6. This collaboration included a nationwide release of products labeled Christopher Straub for maurices, which also featured a plush puppy as part of the collection to benefit the American Cancer Society. Maurices continues to be a prominent player in the retail fashion industry, offering a range of clothing that caters to the diverse needs and preferences of women across North America.