# Groupe Novi SAS Groupe Novi SAS is a dynamic company that has established itself as a significant player in the beauty and wellness industry. With a diverse portfolio of brands, including the notable **PUR EDEN**, the company has made a mark with its commitment to natural, ethical, and sustainable products. ## PUR EDEN: A Commitment to Natural Beauty - **Founded**: 2015 - **Acquisition**: 2022 by Groupe Novi SAS - **Philosophy**: Aromatherapy-inspired, science-backed natural cosmetic formulation - **Product Range**: Skincare, anti-aging treatments, essential oils - **Certifications**: Organic, eco-friendly, cruelty-free ### Ethical Practices and Sustainability - **Local Production**: Manufactured in the south-west of France - **Eco-Friendly**: Recyclable packaging, no synthetic preservatives - **Community Engagement**: Collaborations with local producers and environmentally conscious suppliers ## Expansion and Innovation - **Beauty Success**: Leading French franchise in perfumery, cosmetics, and well-being since 1995 - **Beauty Success Brand**: Launched in 2007, offering a wide range of makeup, skincare, and accessories produced predominantly in France - **Environmental Initiatives**: Partnered with PUR Projet in the ""ICI on sème"" program to combat deforestation and climate change ### Diverse Brand Portfolio - **Nicole Parfumerie**: Established in 2017, blending tradition with modernity to redefine selective perfumery - **Beauty Success & Beauty Success Institute**: A global beauty concept with over 310 stores and beauty institutes in France and international locations Groupe Novi SAS continues to innovate and inspire in the beauty sector, driven by a passion for excellence and a deep respect for nature.