
Good American
🇺🇸 United States
Good American, LLC is a dynamic and innovative company that has made a significant impact in the fashion industry since its inception. Founded in 2016, Good American is dedicated to challenging industry norms and redefining fashion for the modern woman. The company is co-founded by Khloe Kardashian and Emma Grede, who are determined to listen, learn, and motivate. They aim to raise questions, engage in difficult dialogues, amplify causes, and help women thrive.
The company's global team is committed to making comfort and support every woman's new normal. Their manufacturers produce to the best of industry standards, and they are constantly innovating to implement new techniques and sustainable practices.
Good American's product line is revolutionary in its inclusivity, offering quality, style, and substance in every size, ranging from 00 to 32 Plus. The company was one of the first to show every piece in their collection on three size ranges of models, to help customers find their perfect fit with ease. Their high-quality fabric, relentless obsession with fit, and uncompromising attention to comfort are designed to make women feel sexier, curvier, and more confident.
In addition to their commitment to inclusivity, Good American is also dedicated to environmental sustainability. They are B-corp certified, reflecting their belief in focusing efforts on what will make the biggest impact for their community, their business, and the planet.
Good American is more than just a brand; it's a movement. They take their customers' concerns seriously, constantly listening and learning, searching for new ways to address fit grievances. They invite their customers to collaborate, to partner, to join the Good Squad for tips on career, wellness, and support from a new friend.
The company operates an online shopping platform that offers a wide range of products including jeans, sweats, bodysuits, swimwear, shoes, and more. Designed for a curvier, sexier, and stronger shape, all their products are available in a full size range that serves all bodies, without compromises.
With headquarters located in Los Angeles, California, Good American has grown to employ around 120 people. The company has also received venture capital backing, reflecting its status as a private, revenue-generating entity that continues to innovate and expand its reach within the fashion industry.
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