Fond of

🇩🇪 Germany

Fond of GmbH, known as FOND OF, is a German company that has made a significant impact in the textile industry with its innovative approach to product design and sustainability. Founded in 2010 by Sven-Oliver Pink, Florian Michajlezko, Oliver Steinki, and Juliaan Cazin, the company is headquartered in Cologne, Germany. The inception of Fond of GmbH can be traced back to its first product, an ergonomic and sustainable backpack designed for primary school children, named ergobag. This product set the tone for the company's future direction – creating items that are not only functional and stylish but also environmentally friendly. Over the years, Fond of GmbH expanded its product line and added six additional brands to its portfolio, although at least two of these, Offermann and Salzen, have been discontinued. Today, Fond of GmbH operates with five active brands: Affenzahn, ergobag, satch, AEVOR, and pinqponq. Each brand under the Fond of umbrella stands out for its commitment to sustainability, with products made substantially from Polyethylene terephthalate, which is polyester derived from recycled PET bottles. This dedication to using sustainable materials is a testament to the company's commitment to environmental responsibility. The company's growth and success are reflected in its impressive revenue figures, which exceed 100 million EUR. Fond of GmbH's reach is global, with its products being distributed in 35 countries around the world. The company's workforce has grown to approximately 300 employees, all contributing to the development and distribution of consumer goods that range from leisure and school supplies to media productions. Fond of GmbH has been recognized for its excellence in design and sustainability, having won several awards, including the Red Dot Design Award, the German Design Award, and the German Sustainability Award. These accolades highlight the company's ability to combine aesthetic appeal with eco-friendly practices. Despite its achievements, Fond of GmbH faced a controversy in August 2021 when the German Federal Cartel Office imposed a fine of 2 million euros on the company for illegal practices of vertical price fixing. This incident serves as a reminder of the challenges businesses can face in competitive markets. In summary, Fond of GmbH is a forward-thinking company that has successfully integrated sustainability into its business model. With a diverse range of products that cater to various consumer needs, the company continues to innovate and expand its influence in the global market, all while maintaining a strong commitment to environmental stewardship.
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Some Numbers About Fond of

Founding Date
2010
Unique Entity Identifier
***********
D-U-N-S® Number
**-***-****
Ownership Type
For Profit Company
NAICS Code
******
UKSIC Code
*****

Brands (1)

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Pinqponq

About (Fond of)

Fond of GmbH, known as FOND OF, is a German company that has made a significant impact in the textile industry with its innovative approach to product design and sustainability. Founded in 2010 by Sven-Oliver Pink, Florian Michajlezko, Oliver Steinki, and Juliaan Cazin, the company is headquartered in Cologne, Germany.

The inception of Fond of GmbH can be traced back to its first product, an ergonomic and sustainable backpack designed for primary school children, named ergobag. This product set the tone for the company's future direction – creating items that are not only functional and stylish but also environmentally friendly. Over the years, Fond of GmbH expanded its product line and added six additional brands to its portfolio, although at least two of these, Offermann and Salzen, have been discontinued.

Today, Fond of GmbH operates with five active brands: Affenzahn, ergobag, satch, AEVOR, and pinqponq. Each brand under the Fond of umbrella stands out for its commitment to sustainability, with products made substantially from Polyethylene terephthalate, which is polyester derived from recycled PET bottles. This dedication to using sustainable materials is a testament to the company's commitment to environmental responsibility.

The company's growth and success are reflected in its impressive revenue figures, which exceed 100 million EUR. Fond of GmbH's reach is global, with its products being distributed in 35 countries around the world. The company's workforce has grown to approximately 300 employees, all contributing to the development and distribution of consumer goods that range from leisure and school supplies to media productions.

Fond of GmbH has been recognized for its excellence in design and sustainability, having won several awards, including the Red Dot Design Award, the German Design Award, and the German Sustainability Award. These accolades highlight the company's ability to combine aesthetic appeal with eco-friendly practices.

Despite its achievements, Fond of GmbH faced a controversy in August 2021 when the German Federal Cartel Office imposed a fine of 2 million euros on the company for illegal practices of vertical price fixing. This incident serves as a reminder of the challenges businesses can face in competitive markets.

In summary, Fond of GmbH is a forward-thinking company that has successfully integrated sustainability into its business model. With a diverse range of products that cater to various consumer needs, the company continues to innovate and expand its influence in the global market, all while maintaining a strong commitment to environmental stewardship.