Edwin

Edwin Co. Ltd., known for its iconic brand Edwin USA, is a renowned Japanese clothing company with a rich history and a deep-rooted connection to denim. Founded in 1947 by Tsunemi Yonehachi, the company began as a small shop but quickly grew into a global name synonymous with quality jeanswear. The company's journey into the world of denim began post-World War II when Tsunemi Yonehachi started importing used, rugged American jeans to Japan, a country that had not yet been introduced to this durable and fashionable fabric. Recognizing the growing demand for denim in Japan, Edwin Co. Ltd. launched its first made-in-Japan jeans in 1961, which marked the beginning of a new era in the Japanese apparel industry. Edwin's name is a creative rearrangement of the letters in the word 'denim,' reflecting the company's innovative spirit. This spirit of innovation led to the creation of the 503 jeans model in 1997, which quickly became their most popular line of clothing. The company's commitment to innovation didn't stop there; it continued to pioneer new techniques in denim manufacturing, such as the ONE WASH process to eliminate shrinkage before purchase and the OLD WASH technique, a precursor to stone washing that gives denim a lived-in look. Today, Edwin Co. Ltd. stands as a testament to Japanese craftsmanship, with a focus on exclusive fabrics, advanced production technologies, and state-of-the-art finishing techniques. The company prides itself on advancements in design and fit, ensuring that each pair of jeans offers both style and comfort. With flagship concept stores in Japan, including locations in Harajuku, Tokyo, and Minami-Horie, Osaka, Edwin has solidified its presence in the fashion world. The brand has also gained international recognition, with actor Brad Pitt serving as an official spokesman and model in the past, further elevating the brand's status. Edwin Co. Ltd. operates under the ownership of Itochu, ensuring a strong backing and resources to continue its legacy of quality and innovation. The company's dedication to its craft and its ability to adapt to changing fashion trends have made it a leader in the apparel industry, particularly in the realm of denim. Whether it's for their classic 503 jeans or their latest designs, Edwin remains a go-to brand for denim enthusiasts around the world.