Blue Tomato

Blue Tomato is a renowned Austrian company that has been at the forefront of the snowboard and lifestyle retail sector since its inception in 1988. Founded by former European Snowboard champion Gerfried Schuller, the company originally started as a modest shop for snowboarding gear in the serene region of Schladming, Austria. Over the years, Blue Tomato has expanded its product range to include skateboarding, surfing, and a wide array of fashion and streetwear items, making it a one-stop-shop for outdoor sports enthusiasts and style aficionados. The company has an extensive online presence, serving a broad customer base across Europe and beyond, while maintaining a substantial network of physical stores in key locations to provide personal experiences and detailed customer service. Blue Tomato has consistently demonstrated a commitment to high-quality products, featuring a variety of established global brands as well as up-and-coming labels, thereby catering to both traditional and contemporary tastes. Blue Tomato's success can be attributed to its strong foundation in sports culture, combined with the ability to anticipate and respond to emerging trends in lifestyle and fashion. This flexibility and market understanding have enabled the company to enhance its reputation, fostering a loyal and diverse customer base. Blue Tomato continues to be a pioneering force in the action sports retail space, known for its innovation, quality, and passion for the outdoor lifestyle.