COTTON USA™
COTTON USA™ is a brand and marketing program that promotes and enhances the reputation and demand for U.S. cotton both domestically and internationally. It is managed by Cotton Council International (CCI), which is the export promotion arm of the National Cotton Council of America.
The COTTON USA™ program represents cotton produced in the United States and emphasizes its quality, sustainability, and traceability. It works with cotton industry stakeholders, including farmers, textile manufacturers, brands, and retailers, to promote U.S. cotton and its benefits throughout the global supply chain.
The COTTON USA™ brand provides assurance to consumers and businesses that the cotton they are purchasing is sourced from the United States and meets certain quality and sustainability standards. It represents the commitment to responsible production practices, including water and resource efficiency, reduced pesticide use, and respect for labor rights.
Through its marketing efforts, COTTON USA™ aims to build awareness and demand for U.S. cotton among textile manufacturers, brands, and consumers. It highlights the attributes of U.S. cotton, such as its softness, strength, and natural sustainability, to differentiate it from other cotton sources in the market.
The program also focuses on educating and connecting textile manufacturers and brands with U.S. cotton suppliers, facilitating trade relationships and collaborations. It provides market information, organizes trade missions and events, and offers resources and support to help businesses integrate U.S. cotton into their products and supply chains.
By promoting U.S. cotton, the COTTON USA™ program supports American cotton farmers, contributes to the U.S. economy, and fosters sustainability and responsible practices in the global cotton industry.
Overall, COTTON USA™ serves as a brand and marketing program that promotes U.S. cotton, emphasizing its quality, sustainability, and traceability. It works to create awareness and demand for U.S. cotton and facilitates connections between suppliers and manufacturers in the global cotton supply chain.
This is a benchmark to help companies understand which standards should be part of a sustainable procurement plan. Further, the benchmark allows standard setting schemes, i.e. "Standard Owners", to benchmark their performance versus industry peers.
