Standard Owner Benchmark - COTTON USA™

By CommonShare

COTTON USA™ is a brand and marketing program that promotes and enhances the reputation and demand for U.S. cotton both domestically and internationally. It is managed by Cotton Council International (CCI), which is the export promotion arm of the National Cotton Council of America.

The COTTON USA™ program represents cotton produced in the United States and emphasizes its quality, sustainability, and traceability. It works with cotton industry stakeholders, including farmers, textile manufacturers, brands, and retailers, to promote U.S. cotton and its benefits throughout the global supply chain.

The COTTON USA™ brand provides assurance to consumers and businesses that the cotton they are purchasing is sourced from the United States and meets certain quality and sustainability standards. It represents the commitment to responsible production practices, including water and resource efficiency, reduced pesticide use, and respect for labor rights.

Through its marketing efforts, COTTON USA™ aims to build awareness and demand for U.S. cotton among textile manufacturers, brands, and consumers. It highlights the attributes of U.S. cotton, such as its softness, strength, and natural sustainability, to differentiate it from other cotton sources in the market.

The program also focuses on educating and connecting textile manufacturers and brands with U.S. cotton suppliers, facilitating trade relationships and collaborations. It provides market information, organizes trade missions and events, and offers resources and support to help businesses integrate U.S. cotton into their products and supply chains.

By promoting U.S. cotton, the COTTON USA™ program supports American cotton farmers, contributes to the U.S. economy, and fosters sustainability and responsible practices in the global cotton industry.

Overall, COTTON USA™ serves as a brand and marketing program that promotes U.S. cotton, emphasizing its quality, sustainability, and traceability. It works to create awareness and demand for U.S. cotton and facilitates connections between suppliers and manufacturers in the global cotton supply chain.

Overall Rating



The certification uses a multi-stakeholder, independent governance model to support the development of the standards related to the certification.

Buy Side Availability

Buy side availability details out how easy it is for consumers to find products and companies exhibiting the standards offered by the certification.

Digital Accessibility

How easy is it for innovative new companies, startups, and local retailers to have the same access and affordable pricing models to use standard information in digital applications.

Supply Side Digitization

Details on the certificate are easily available via technology for inclusion in third party digital applications.


This considers the scale of the certification, and the number of products and companies that currently contribute to the certificate. National and local certification are normalized with countries.
United States
Learn More About This Company

How our Standard Owner Benchmark® Works?

By CommonShare

This is a benchmark to help companies understand which standards should be part of a sustainable procurement plan. Further, the benchmark allows standard setting schemes, i.e. "Standard Owners", to benchmark their performance versus industry peers.