Turn Verified Sustainability Into Stories Consumers Believe
Trust is your most valuable brand asset. CommonShare gives marketing teams the tools to transform verified sustainability data into compelling, compliant stories. Whether through QR-enabled packaging, traceable product pages, or digital product passports, we help you bring transparency to life backed by data, not just claims.
The Challenge
Consumers are demanding proof, not promises. But marketers often lack direct access to verified sourcing data, making it risky to promote sustainability, ethical sourcing, or cruelty-free claims especially in regulated markets governed by frameworks like the EU Green Claims Directive.
Common Concerns:
- Unverified or incomplete supplier claims
- Uncertainty around what’s legally compliant
- Disconnection between product teams and marketing timelines
- Lack of storytelling tools that showcase verified impact
How CommonShare Helps
From concept to campaign, CommonShare gives you everything you need to build marketing around verified truth not vague sustainability buzzwords.
Digital Product Passports (DPPs)
QR-ready, product-level traceability summaries fully compliant and consumer-facing.
Traceability Storytelling Tools
Visual dashboards, sourcing maps, and verified claims built for packaging, POS, and digital campaigns.
Engagement & Scan Analytics
Real-time data on consumer interactions track what stories resonate and optimize impact messaging.
Case Study: Verified Claims for Cruelty-Free Cosmetics
Industry: Beauty & Cosmetics Focus: Ethical claims, QR code packaging, compliance Keywords:cruelty-free, traceability marketing, verified claims, green regulation, QR transparency
A global cosmetics brand needed to launch a cruelty-free line and ensure every word of their messaging could stand up to scrutiny.
- 1 Build Legally Compliant Messaging First Before any copy was written, the team used CommonShare to:
- Confirm the “no animal testing” claim under EU Green Claims Directive
- Align with legal on standards, terminology, and jurisdictional labeling
- Create audit-ready documentation for claims made on packaging
- "– Head of Brand & Communications
Our first step wasn’t creative it was compliance. CommonShare gave us clarity on what we could legally and ethically say.
" - 2Collaborate With Product Teams for Verified Inputs Using ProductChain® , the team:
- Cross-checked every ingredient and component for cruelty-free verification
- Flagged and replaced any unverified inputs
- Ensured nothing in the supply chain undermined the ethical promise
- "– Senior Marketing Manager
We weren't comfortable saying ‘cruelty-free’ unless every part of the product earned that claim.
" - 3Verify High-Risk Suppliers for Integrity To safeguard against reputational risk, they:
- Flagged high-risk suppliers using CommonShare’s AI and traceability tools
- Verified certifications like PETA-Certified and Cruelty-Free International
- Integrated third-party badges and documentation into the product story
- "– Compliance Liaison, Marketing
We didn’t just trust a label we verified it through a shared system.
" - 4 Activate Verified Stories with QR Codes The final campaign launched with:
- QR codes on-pack linking to traceability dashboards
- Verified stories about cruelty-free sourcing
- Real-time scan and engagement analytics for campaign optimization
- "– Digital Brand Strategist
We turned compliance data into a story. Our customers clicked, scanned, and trusted what they saw.
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