Patagonia is a company that is committed to building the best products possible. They believe that function, repairability, and durability are the most important criteria for a product, as these factors can help limit the ecological impact of their goods. The company also strives to cause no unnecessary harm in their business practices and actively works to find ways to use their business to protect nature. They believe in taking risks and finding new ways to do things, rather than being bound by conventional methods. Overall, Patagonia is dedicated to making products that last for generations and are recyclable in order to help save the planet and protect nature.