Good Guys Don't Wear Leather

# Good Guys Don't Wear Leather: Redefining Fashion with Compassion Step into a world where style meets ethics, and fashion embraces compassion – welcome to Good Guys Don't Wear Leather. Founded in the heart of Paris in 2011 by the visionary Marion Hanania, this pioneering company has become the epitome of cruelty-free and sustainable footwear, setting the standard for a conscious approach to fashion. ## A Visionary Beginning Marion Hanania, a prolific shoe designer with a deep-rooted commitment to vegetarianism, birthed the idea of a brand that goes beyond the conventional boundaries of fashion. Good Guys Don't Wear Leather emerged not as a fleeting trend but as a genuine reflection of Marion's beliefs and lifestyle. ## Leading the Vegan Revolution As the first Vegan French shoe company, Good Guys Don't Wear Leather has been at the forefront of the vegan revolution, reshaping the fashion landscape with an unwavering commitment to avoiding any use of animal products. The brand's ethos extends beyond just a label; it is a lifestyle choice that resonates with those who seek style without compromise. ## Innovative Materials for a Cruelty-Free Closet At the heart of Good Guys Don't Wear Leather is a dedication to crafting stylish shoes that are 100% vegan and sustainable. The brand's journey led to the exploration of innovative materials, with a focus on microfibers that replicate the luxurious feel of leather and suede. Recognizing the environmental impact of traditional synthetic materials, the company constantly seeks and introduces cutting-edge alternatives. In 2020, the brand unveiled the award-winning APPLESKIN™, an exceptional material derived from organic waste in the apple juice industry. This breakthrough material not only signifies innovation but also showcases the brand's commitment to reducing its carbon footprint. ## Pioneering Towards a Greener Future Good Guys Don't Wear Leather is not just about the present; it's about shaping a sustainable future. The company actively pursues a PU-free future, with suppliers dedicated to removing polyurethane entirely and developing a 100% eco-friendly alternative by 2026. This forward-thinking approach sets the stage for a new era in eco-conscious fashion. ## European Craftsmanship and Sustainable Sourcing Crafting shoes is an art, and Good Guys Don't Wear Leather ensures that every step of the process reflects the brand's commitment to sustainability. Materials are meticulously sourced from Europe – from Spain to Italy and Portugal. The microfibers used are Oekotex Standard 100 Class approved and REACH certified, ensuring a balance between durability, innovation, and environmental responsibility. ## Certifications and Environmental Accountability Good Guys Don't Wear Leather stands as a beacon of transparency and accountability. Certifications like Chromium VI-free, an ecological CO2-free manufacturing system, and compliance with various standards underline the brand's commitment to environmental stewardship. ## Join the Good Guys Family By choosing Good Guys Don't Wear Leather, individuals embrace a conscious choice for themselves, for animals, and for the planet – all without compromising on style and quality. Welcome to the Good Guys Family, where each step is a statement, and each pair of shoes is a testament to the power of fashion infused with compassion.