Good Guys: Elevating Fashion with Ethical and Sustainable Footwear

Welcome to the world of Good Guys, where fashion seamlessly intertwines with ethics and sustainability. Founded in Paris, France, in 2011, by the visionary Marion Hanania, Good Guys stands as the first Vegan French shoe company, pioneering a path towards cruelty-free and sustainable footwear.

Ethical Origins and Vegan Innovation

From its inception, Good Guys set out on a mission to redefine fashion by offering stylish shoes produced entirely without the use of animal products. In a time when greenwashing was not yet a trend, Marion Hanania's vegetarian lifestyle inspired the brand to be true pioneers in the Vegan shoe industry. The commitment to veganism is not just a marketing strategy; it's a lifestyle woven into the fabric of Good Guys.

Innovative Materials: Beyond Leather

The brand's journey led to the discovery of microfibers as a groundbreaking alternative to leather and suede. Initially used in technical fields like aeronautics and the racing industry, microfibers exhibited durability, resistance to abrasion, heat, and waterproof qualities. Good Guys recognized the environmental impact of traditional synthetic materials, prompting a continuous quest for sustainable alternatives.

In 2020, Good Guys introduced the award-winning APPLESKIN™. This remarkable material is crafted from organic waste derived from the apple juice industry in Bolzano, Italy. Not only does APPLESKIN™ reduce the carbon footprint, but it also exemplifies the brand's dedication to innovation and eco-conscious production.

A Step Towards a PU-Free Future

Acknowledging the environmental impact of polyurethane (PU), Good Guys is actively working towards a PU-free future. While PU is currently present in a small percentage of their materials, the brand's suppliers are committed to removing it entirely and creating a 100% eco-friendly alternative by 2026.

Microfiber Evolution and Sustainability Standards

Over the last decade, the demand for sustainable products has grown exponentially, leading to a transformation in the availability of plant-based, vegan, and eco-friendly materials. Good Guys, in line with this evolution, is focusing on PU-free materials sourced from Europe, including Spain, Italy, and Portugal.

All microfibers used by Good Guys are Oekotex Standard 100 Class approved and REACH certified, ensuring no harmful chemicals are present. The shoe lining, in direct contact with the skin, is crafted from a plant-based microfiber derived from corn glucose, providing breathability, fast drying, and 100% recyclability. This commitment to sustainable sourcing extends to the rubber, light rubber, natural crêpe, and oil-based soles, along with water-based glue, ensuring a 100% cruelty-free composition.

Certifications and Environmental Impact

Good Guys' materials undergo rigorous testing, with certifications like Chromium VI-free, an ecological CO2-free manufacturing system, and compliance with various standards such as UNE-EN ISO 20344:2004 and REACH regulations. The brand goes beyond fashion, ensuring every aspect of its production aligns with environmental consciousness and health.

Holistic Approach to Sustainable Fashion

In essence, Good Guys isn't just a shoe brand; it's a movement towards a more sustainable and compassionate fashion future. The materials are carefully selected to balance innovation, production efficiency, sustainability, and durability. By choosing Good Guys, individuals make a conscious choice for themselves, the welfare of animals, and the future of our planet without compromising on style and quality. Welcome to the Good Guys Family – where fashion meets conscience.