Esotiq & Henderson

Esotiq & Henderson SA is a prominent company in the fashion industry, specializing in the design, production, and sale of lingerie and cosmetic products. The company's journey began in 1998 with the establishment of the Henderson brand. It marked a significant milestone in 2005 with the opening of the first Esotiq store in Bielsko-Biała, Poland. Over the next five years, the brand rapidly expanded its presence across the nation. In 2011, Esotiq & Henderson SA emerged as a separate entity from the LPP group, with the renowned model Joanna Krupa becoming the face of the brand. That same year, the company made its debut on the NewConnect market in Warsaw, and by 2015, it had advanced to the main floor of the Warsaw Stock Exchange. The company boasts a robust sales network that extends to urban areas and shopping malls, with over 300 stores in Poland and additional locations abroad. Esotiq & Henderson SA is not just content with its physical retail presence; it is also actively enhancing its online sales channels. The company has developed modern, user-friendly websites for both Esotiq and Henderson, along with a mobile application for Esotiq, which collectively engage millions of users daily. With a history spanning over 25 years in the lingerie industry, Esotiq & Henderson SA has established itself as a company that understands the nuances of femininity and strength. Its mission is to create lingerie that caters to the expectations of both women and men, combining high-quality craftsmanship with the latest trends to ensure unparalleled comfort and a perfect fit for every silhouette. The company's portfolio includes two brands: ESOTIQ and HENDERSON. These brands cater to elegant, modern women who are conscious of the body-shaping possibilities offered by professional underwear. The sales model is primarily based on consignment stock, which means that Esotiq & Henderson SA retains ownership of the goods, thereby reducing restocking expenses for franchisees. Esotiq & Henderson SA promises its partners a time-tested business model, complete with top-quality products, expertise, marketing support, and global display standards. The company supports its partners at every stage of the shop's operation, offering stability, a motivational system, decision-making assistance, development opportunities, and a quality guarantee. The company's growth is evident in its expansion across 8 countries, including Poland, Germany, Ukraine, Latvia, Macedonia, Serbia, Slovakia, and Moldova. Its products are available in over 300 salons across these countries, and it continues to open new salons each year, providing job opportunities for hundreds of individuals. Esotiq & Henderson SA's commitment to meeting the evolving needs of its customers and partners has solidified its position as the largest and fastest-growing lingerie company in Poland, with aspirations to maintain this momentum on a global scale.