Esotiq

Esotiq&Henderson S.A. is a renowned company that has carved out a significant niche in the design and sale of women's and men's lingerie. With a rich history spanning over 25 years in the lingerie industry, the company's journey began in 1998 with the establishment of the Henderson brand. The Esotiq brand made its debut in 2005 with the opening of its first store in Bielsko-Biała, Poland. This marked the beginning of a rapid expansion that saw the brand establish a strong nationwide presence within the next five years. A pivotal moment in the company's history came in 2011 when Esotiq branched out from the LPP group, leading to the creation of Esotiq&Henderson as it is known today. The same year, the company gained a significant boost in visibility when world-class model Joanna Krupa became the face of the brand.

The company's growth trajectory continued with its listing on the NewConnect market in Warsaw in 2011, and further solidified its market presence when it transitioned to the main floor of the Warsaw Stock Exchange in 2015. Esotiq&Henderson's retail footprint is impressive, with over 300 stores opened in Poland and other countries. Despite this extensive network, the company shows no signs of complacency and is actively planning further expansion.

Esotiq&Henderson's commitment to growth is matched by its dedication to innovation, particularly in the digital realm. The company has developed modern, user-friendly websites for both Esotiq and Henderson, as well as a mobile application for Esotiq. These platforms are designed to cater to the needs of millions of users daily, providing them with an engaging and seamless shopping experience.

The company's product range is diverse, offering not just lingerie but also undershirts, pyjamas, dressing gowns, bathing suits, cosmetics, and accessories. Esotiq&Henderson's products are designed to appeal to elegant, modern women who are conscious of the body-shaping possibilities offered by professional underwear. The brand's sales model is based on consignment stock, which means that Esotiq&Henderson remains the owner of the goods, thereby reducing restocking expenses for franchisees.

Esotiq&Henderson's franchising system is built on a foundation of stability and quality, promising a time-tested method of running a business that has been functioning successfully in the market for over a decade. Franchise partners receive comprehensive support including top-quality products, expertise, marketing support, and global display standards. The company ensures that it accompanies its partners at every stage of the shop’s operation, offering benefits like a motivational system, decision-making assistance, and a guarantee of quality.

The company's success is reflected in its status as one of the largest and fastest-growing lingerie companies in Poland. Its expansion is not limited to the domestic market, as it continues to open new salons internationally, creating job opportunities for hundreds of people. This growth is a testament to Esotiq&Henderson's enduring commitment to meeting the expectations of both women and men by combining high-quality craftsmanship with the latest trends to provide unparalleled comfort and a perfect fit for every silhouette.