Rothy's: Transforming Fashion Sustainably

Rothy's, a revolutionary brand in the fashion industry, stands out for its innovative approach to sustainability. Founded with a mission to do business differently, Rothy's places the planet and its people at the forefront of its operations. From the very beginning, the company embarked on a continuous quest to make the right choices, setting itself apart in the industry.

Commitment to Sustainability

At the core of Rothy's identity is a steadfast commitment to sustainability that goes beyond being a mere buzzword. The company embraces a mission of circular production, ensuring a continuous loop that renews itself from material selection to manufacturing and recycling. The focus on circularity extends to the inclusive environment fostered at Rothy's HQ and stores, underlining the interconnectedness of sustainability with the well-being of its people and communities.

Rothy's takes pride in its fully owned and operated factory in Dongguan, China, which sets the standard for responsible manufacturing. Striving for zero waste, the company leverages the best of 3D knitting technology and handcrafted assembly to create machine washable styles that don't compromise on comfort. This dedication to principled production is exemplified by achieving both LEED Gold and TRUE Zero Waste Platinum certification, making Rothy's the world's first shoe manufacturer with such accolades.

Transformative Materials for a Sustainable Future

Rothy's materials are carefully curated with a focus on repurposing and sustainability. The journey begins with the uppers knit from single-use plastic bottles, diverting them from landfills and transforming them into the brand's signature thread. This thread, with its origins in recycled plastic, becomes the foundation for a range of durable, washable, and sustainable styles, including shoes, bags, and accessories.

The commitment to sustainability extends to the use of algae-based foam in strobel boards and footbeds of Rothy's sandals. By harvesting harmful algae from waterways, the brand not only creates extra-sturdy shoes but also contributes to maintaining balance in marine ecosystems. Ocean-bound marine plastic, collected within 30 miles of coastlines, finds new life as sustainable bags, further showcasing Rothy's dedication to keeping waste out of the ocean.

Natural rubber plays a role in the outsoles of Rothy's signature flats and loafers. Sourced from rubber plants, this material is renewable, contributing to the brand's efforts to make mindful choices throughout its product lineup. Additionally, bio-based materials like TPU made from corn and eco-friendly rubber outsoles containing natural minerals (sand) highlight Rothy's commitment to harnessing nature for sustainable and durable fashion.

Redefining Fashion Through Sustainable Choices

In the quest to redefine fashion, Rothy's embraces various eco-friendly materials, from castor beans for bio-based PU footbeds to the use of hemp fiber, one of the oldest textiles on earth, blended with organic cotton and marine plastic for breathable styles. Merino wool, considered nature's perfect material, adds a touch of plushness, coziness, and renewability to Rothy's signature thread.

The brand's sustainability ethos even extends to its packaging, with boxes made from 95% post-consumer recycled materials. Cardboard inserts that are 100% recyclable and a ribbon sealed around the boxes, made from recycled materials, complete the eco-friendly packaging. In every aspect of its operation, Rothy's not only sets high sustainability standards but also invites its community to join the journey toward a more sustainable and circular future in fashion.