
Rothy's
Rothy's Inc.
Rothy's Inc. is a direct-to-consumer company that designs and sells shoes and accessories made with recycled materials. Founded in 2012 by Stephen Hawthornthwaite and Roth Martin, Rothy's launched its first product, a women's flat shoe, in 2016. Since then, Rothy's has expanded its product line to include handbags, men's shoes, and various styles of women's shoes. Rothy's products are known for their distinctive style, remarkable comfort, and sustainable design.
Sustainability
Rothy's is committed to creating products that are good for the planet and the people. Rothy's uses recycled plastic bottles, marine plastic, and other eco-friendly materials to knit its products, diverting over 166 million bottles from landfills to date. Rothy's also operates a vertically-integrated manufacturing model, which enables the company to control the quality, speed, and environmental impact of its production. Rothy's is the world's first shoe manufacturer to receive both LEED and TRUE Platinum certification, the highest standards of green building and zero waste operations.
Innovation
Rothy's is constantly innovating to offer new and improved products to its customers. Rothy's uses advanced 3D knitting technology to create seamless, durable, and washable products that fit perfectly. Rothy's also leverages data analytics, customer feedback, and market research to design and launch new styles, colors, and patterns. Rothy's recently introduced new collections such as the Braid Driver, the Basketweave Bags, and the Merino Collection, featuring unique textures and materials.
Community
Rothy's has built a loyal and engaged community of over 3 million customers worldwide, who share a passion for style, comfort, and sustainability. Rothy's connects with its customers through its e-commerce platform, its growing fleet of over 20 retail stores, and its social media channels. Rothy's also supports various social causes and initiatives, such as donating shoes and masks to frontline workers, partnering with organizations like Black Girls Code and Water.org, and promoting diversity and inclusion in its workplace and beyond.
Rothy's is a company that combines sustainability, innovation, and community to create products that are loved by millions. Rothy's is on a mission to change the way people think about fashion, and to make the world a better place.