Popflex

Popflex is a distinctive activewear brand that was born from the vision of Cassey Ho, the founder and CEO. The brand's journey began with an idea in Cassey's mind, which she brought to life through sketches and relentless dedication to creating the perfect workout wear. Popflex stands out for its commitment to high-quality, high-tech fabrics and artistic design, all offered at an accessible price point. This approach stems from the belief that top-notch activewear should not be a luxury beyond reach.

The development process of Popflex products is meticulous, with over a year and a half spent just to perfect the custom-made bra cups. The brand prides itself on fit testing their clothing on real women's bodies, ensuring that each piece is secure and comfortable, even during the most intense workouts like burpees. Popflex's collection ranges from anti-camel toe leggings with pockets to running skorts and hoodies that feel like clouds, catering to sizes XS to 3X.

Cassey's mission with Popflex is to shatter industry norms by providing quality that rivals top yoga brands at half the price. The brand encourages its community to share their experiences with Popflex clothing by using the hashtag #POPFLEX on social media platforms like Instagram. This sense of community and shared passion for fitness and style is at the heart of Popflex, making it more than just an activewear brand it's a movement that celebrates empowerment, inclusivity, and the joy of movement.