Fabletics

Fabletics is an active lifestyle brand that has made a significant impact on the activewear industry since its inception. Founded in July 2013 by Adam Goldenberg, Don Ressler, and Ginger Ressler, the company has grown to become a global presence in the retail space. Fabletics operates on a membership model, offering personalized outfits to its members based on their lifestyle and fashion preferences. The brand's philosophy centers around inclusivity and accessibility, aiming to make high-performance activewear available to everyone. With a vision to change the industry, Fabletics believes that movement should be fun for all, regardless of body type, size, or fitness level.

The company's journey began with a focus on women's activewear and has since expanded to include men's lines, footwear, and accessories. Fabletics' approach to retail combines both online and physical stores, with over 95 locations worldwide. Their VIP membership program has attracted over 2.3 million members, who enjoy exclusive discounts and benefits. The brand releases new designs weekly for women and monthly for men, catering to a wide range of sizes and preferences.

Fabletics has also ventured into various product lines, including dresses, swimwear, loungewear, and even footwear. The brand's commitment to sustainability is evident in its CarbonNeutral® certification and efforts to minimize environmental impact. Collaborations with celebrities like Kate Hudson, who played a significant role in the brand's growth and popularity, have helped Fabletics stay at the forefront of fashion trends.

Innovation is at the heart of Fabletics' operations. The company utilizes data analytics to stock apparel that reflects online trends, ensuring that their offerings are always current and desired by consumers. The Fabletics Fit app, launched in March 2021, provides members with on-demand workouts and meditations, further enhancing the brand's commitment to a healthy and active lifestyle.

As Fabletics continues to grow, it remains dedicated to its founding principles of inclusivity, quality, and innovation. The brand's success is not just measured in revenue but also in the positive impact it has on its community and the activewear industry as a whole.