Fabletics

Fabletics, Inc., known for its ownership of the activewear brand Fabletics, is a company that has made a significant impact in the fashion industry with its innovative approach to retail. Founded in 2013, Fabletics began as an online subscription retailer specializing in women's sportswear, footwear, and accessories, often referred to as "athleisure." The brand has since expanded its offerings to include men's activewear and a range of lifestyle products.

The company's vision is to make high-performance activewear accessible to everyone, promoting the idea that movement should be enjoyable for all individuals, regardless of their body type. This inclusive philosophy is reflected in their diverse product range, designed to support a variety of activities from gym workouts to everyday errands.

Fabletics operates under the larger umbrella of TechStyle Fashion Group, which allows it to leverage the group's resources and expertise in online retail. The company has grown rapidly, boasting over 2.3 million members in its VIP membership program. This program is central to Fabletics' business model, offering personalized outfit recommendations based on user preferences and workout activities.

The company's commitment to quality and customer satisfaction is evident in their product development process. They are described as being "maniacal" about their products, ensuring that each item meets high standards of performance and style. This dedication has led to the opening of 95 global retail locations, alongside their online presence, allowing customers to experience the brand in person.

Sustainability is also a key focus for Fabletics, which has achieved a CarbonNeutral® certification, demonstrating their commitment to environmental responsibility. The brand continues to explore ways to reduce its carbon footprint and promote eco-friendly practices within the fashion industry.

Fabletics' journey since its inception has been marked by innovation, growth, and a steadfast dedication to making fashion-forward activewear available to a wide audience. With a strong online presence, a growing number of physical stores, and a commitment to sustainability, Fabletics is poised to continue shaping the future of the activewear market.