alder apparel

Alder Apparel is a refreshing and innovative brand that has carved a unique niche in the outdoor recreation apparel market. Founded by Mikayla Wujec and Naomi Blackman in Toronto, Canada, Alder Apparel stands out for its commitment to inclusivity, sustainability, and community-informed design. The brand's ethos starkly contrasts with the performance-driven, hard-core athletic brands that currently dominate the outdoor space, offering a playful and approachable alternative.

The founders of Alder Apparel have focused on creating products that cater to a diverse range of body types, offering inclusive sizing that ranges from XS to 6X. This inclusive approach ensures that more women can enjoy the outdoors in apparel that fits well and feels comfortable. The brand's design philosophy is heavily influenced by the feedback and needs of its community, ensuring that each piece of clothing is not only functional but also aligns with the desires and requirements of its customers.

Sustainability is at the core of Alder Apparel's mission. The brand is dedicated to ethical production practices and the use of sustainable materials, ensuring that their impact on the environment is minimized. This commitment extends to the durability of their clothing, which is designed to withstand the rigors of outdoor activities without compromising on style.

Alder Apparel's product line includes a variety of outdoor clothing items such as skorts, tanks, bike shorts, and pants, all designed with a blend of fashion and function. The brand's clothing is suitable for a range of activities, from hiking and biking to overlanding and intercontinental travel. The materials used are carefully selected for their performance qualities, ensuring that they provide comfort, breathability, and durability.

The brand has received positive reviews for its comprehensive approach to outdoor apparel, with customers appreciating the blend of practicality and style. Alder Apparel has been tested in various environments, from airports to the rugged landscapes of Patagonia, proving its versatility and reliability. The brand continues to grow and evolve, driven by its foundational values and the enthusiastic response from its community of outdoor enthusiasts.