Summersalt, Inc.

Summersalt, Inc. is a direct-to-consumer e-commerce startup that sells designer swimwear and travel essentials for women who are going places. The company was founded in 2017 and is based in St. Louis, Missouri.

Mission and Vision

Summersalt's mission is to create high-quality, sustainable, and affordable fashion that empowers women to explore the world with confidence and style. The company's vision is to become a generation-defining apparel brand that offers wardrobe essentials for every occasion and destination.

Products and Services

Summersalt offers a variety of products and services, including:

• Swimwear: Summersalt's signature product is its swimwear collection, which features over 250 styles of one-pieces, bikinis, and cover-ups. The swimwear is made from recycled materials and is designed to fit and flatter different body types, based on data from 1.5 million body measurements from 10,000 women.
• Clothing: Summersalt also sells clothing items, such as jumpsuits, dresses, sweaters, pants, skirts, and tops. The clothing is made from comfortable and durable fabrics, such as cashmere, wool, TENCEL™, and cotton. The clothing is suitable for both lounging and active lifestyles.
• Accessories: Summersalt complements its swimwear and clothing collections with accessories, such as scarves, hats, sunglasses, bags, and jewelry. The accessories are curated from partner brands that share Summersalt's values of quality, sustainability, and affordability.
• Try-at-home: Summersalt offers a try-at-home service, which allows customers to order up to six swimsuits and try them on at home for free. Customers only pay for the items they keep and return the rest with a prepaid shipping label. This service eliminates the hassle and stress of shopping for swimwear in stores or online.
• Gift cards: Summersalt also offers gift cards, which can be purchased online and delivered via email. Gift cards can be used to buy any product or service from Summersalt's website. Gift cards are a great way to surprise and delight someone with a Summersalt experience.

Competitive Advantage

Summersalt's competitive advantage lies in its:

• Honest pricing: Summersalt eliminates the middleman and sells directly to consumers, which allows it to offer designer quality swimwear and clothing at a fraction of the price. Summersalt's swimwear costs $95 or less, while comparable designer swimwear can cost up to $200 or more.
• Data-backed fit: Summersalt uses data from 1.5 million body measurements from 10,000 women to inform its fit and design. Summersalt's swimwear is engineered to fit and flatter different body shapes and sizes, and to provide comfort and support. Summersalt also offers a fit quiz and a fit guide to help customers find their perfect size and style.
• Earth-friendly practices: Summersalt is committed to sustainability and social responsibility. Summersalt's swimwear is made from recycled materials, such as fishing nets and plastic bottles, which helps reduce waste and pollution. Summersalt also uses recycled materials for its product packaging and shipping materials. Summersalt also supports various causes and organizations that align with its values, such as The Ocean Cleanup, The Malala Fund, and The Trevor Project.
• Customer loyalty: Summersalt has a loyal and engaged customer base, which is reflected in its high retention rate, referral rate, and customer satisfaction score. Summersalt also has a strong online presence and community, with over 500,000 followers on Instagram and over 100,000 reviews on its website. Summersalt also leverages user-generated content, influencer marketing, and word-of-mouth to increase its brand awareness and reach.