MELISSA OBADASH
Launched in 1999, the beginnings of the brand were inspired by Melissa working as a model in Italy, often modelling swimwear and wanting to create something that she herself would wear.
Melissa began creating and selling small capsule collections of swimwear in Italy. Shortly after, Melissa’s pieces featured on Tyra Banks and Naomi Campbell in the Sports Illustrated calendar followed by Victoria Secret stocking one of her designs leading to Melissa Odabash quickly becoming internationally recognised as a timeless brand that ‘re-introduced high fashion into the swimwear world.’
Taking its cue from Melissa herself, a former swimwear model, the brand’s collections are developed and created to sculpt and enhance the silhouette for all body types, empowering the wearer and making them a must-have for the distinguished global traveller.
Shortly after its launch, British Vogue named Melissa Odabash, 'the Ferrari's of the bikini world' making it clear that the brand had a strong, luxury position in the swimwear market.
Each collection illustrates signature Odabash style and quality. From the finest quality Italian swimwear fabrics to re-worked archived and vintage prints that are ethically sourced and manufactured. Small and considered capsule collections have been skilfully produced from regenerated yarns and sustainable fabric to continuously work towards reducing the brands environmental impact. To the multiple fittings of swim and beachwear garments before every collection launch, personally conducted by Melissa to ensure each items fit is perfected before reaching the customer.
Melissa’s collections are sold through her online stores which ship globally and two flagship boutiques in London, located in Notting Hill and Chelsea that offer clients a complete experience of the luxury brand. Additionally Melissa Odabash is distributed internationally in over 50 countries and throughout 500 luxury department stores, boutiques and resorts.
As an extension of her collections, Melissa has frequently collaborated with other designers and brands to create standalone capsule collection to bring a fresh take on the brand and expand its audience.
Melissa created a line of luxurious beachwear and swimwear with best friend, and highly skilled couture designer Julian MacDonald together they pushed swimwear boundaries and created statement pieces.
A highly successful collaboration is Melissa Odabash X Amoena, creating a collection of mastectomy onepieces and bikinis with iconic Odabash style.
Other key collaborations include working with Victoria Secret to create their best-selling bikini, teaming up with Gwyneth Paltrow for GOOP to develop ‘The Perfect Bikinis’ for the lifestyle brand together, working with Bryan Adams for a special edition Speedo’s coffee table book for their 75th Anniversary and Rachel Roy to create a decadent capsule swimwear line that achieved astounding success.
Melissa Odabash has also developed iconic swimsuits for films such as ‘The Impossible’, ‘Diana’, and ‘Passengers’.
In 2019, Melissa Odabash launched an affordable jewellery line with QVC, Escape by Melissa Odabash.
