MAMI WATA SURF

“Mami Wata” is West African pidgin English literally meaning ‘Mama Water’… ‘Mother Ocean’ if you prefer. From Madagascar to Morocco, Liberia to Mozambique, Mami Wata is the African water spirit who appears in the shape of a mermaid. It is said that those who she takes for her lovers, return with a new spirit and become more successful and good-looking. She is a symbol of fertility, a protector of women and children, and a guardian of sea creatures and natural environments.

Their mission at Mami Wata is to be a creative force for good in Africa. They do this through:

Manufacturing in Africa

They design and manufacture their premium range of apparel, surfboards, and accessories in Africa to create jobs and build skills in the Motherland. Where possible they use local materials, like African cotton. This sets them apart from many other brands out there as only about 8% of the world’s cotton is African cotton; this means that whenever you buy anything from them, you’re helping them support local farmers and communities.

Supporting African youth surf therapy organizations

Waves for Change and Surfers Not Street Children are world-leading African surf therapy organizations reaching over 1600 children a day through their programs and projects. They are fantastic organizations, improving lives through the Power of African Surf and Mami Wata supports them.

Strengthening African surf communities and tourism (aka Afrosurfonomics!)

Quality waves and a strong surfing culture deliver considerable economic, social, and environmental values to local communities. They aim to inspire surfers from around the world to come surf in Africa and they want local communities to participate and benefit.