# IcelandicPLUS ehf. **IcelandicPLUS ehf.** is a private entity renowned for its commitment to providing high-quality pet treats. Founded in **2014**, the company has established itself as a significant player in the pet care industry. ## Overview - **Year Founded**: 2014 - **CEO**: Jon Roska Jr. - **Headquarters**: Kópavogur, Iceland - **Industry**: Other Consumer Non-Durables ## Products The product line includes: - Dog beef treats - Dog fish treats - Dog lamb treats - Cat fish treats These products are distinguished by their use of **geothermal-based energy** in processing, reflecting the company's dedication to sustainability and environmental responsibility. ## Sustainability IcelandicPLUS ehf. leverages **geothermal-based energy**, a testament to its clean and sustainable energy practices. This energy source, harnessed directly from the Earth's heat, underscores the company's eco-friendly approach to manufacturing. ## Mission The mission of IcelandicPLUS ehf. is to deliver pet treats that are not only delicious but also healthy, free from artificial additives, and reflective of the pristine Icelandic environment from which they are sourced.