FAITHFULL THE BRAND

Founded in Indonesia in 2012, Faithfull the Brand has care, quality and authenticity weaved into its fabric. From day one, co-directors, Sarah-Jane Abrahams and Helle Them-Enger have collaborated with Bali’s best manufacturers to create their hand-made garments, and have continued to live and work closely with their local community ever since.

At the heart of the brand are thoughtfully produced designs that evoke a sense of summer and a spirit of travel. Faithfull is known and loved for its vintage inspired prints, flattering shapes, and unique pieces, made for sun-seekers and romantic dreamers. Women around the world look to Faithfull for their clean and simple off-duty wear and inspiring campaign imagery that transports them from their everyday to a holiday frame of mind. This essence is apparent in every collection.

Faithfull is available online and in prestige retailers around the world including David Jones, Net-a-Porter, Revolve, Neimann Marcus, Selfridges and Ounass.

"They chose the name ‘Faithfull’ for its warm, feminine appeal. The essence of its label, apparent in each collection, is youthful and uncomplicated in design, with a nostalgic nod to vintage wardrobes of summers past."

Faithfull is committed to creating thoughtfully produced, socially responsible garments that you can feel great about wearing on the inside, and out.

From their manufacturing choices and commercial practices to their organisational culture and community investment, making better decisions across the business, which minimise their environmental footprint and maximise our positive social impact, is a continual work in progress.

They are putting in the time, the research and the resources to do greater good every day. As big believers in the importance of honesty and accountability, they want to share some of what they’ve done, what they’re doing, and why.

As of 2021, Faithfull the Brand is extremely proud to be a certified B Corporation, based on its commitment to its community, its conscious business practices and their pledge to be a force for good. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance both profit and purpose.