Bobo Choses

Bobo Choses loves creating fun clothes and accessories for babies, kids and adults to play with; write crazy children books that give meaning to their collections, and design beautiful homeware that lifts their feet off the ground.

They work in an old toy factory two blocks away from the Mediterranean Sea; learning from the local manufacturers’ know-how.

The Bobo Choses team says they love being kids stuck inside adults; acting seriously funny and caring for the world and everything that is part of it. That's why it can be said that Bobo Choses speaks the language of children. Their core values are creativity, passion, honesty, and a sense of humor.

Bobo has a +30 people team that works passionately to create innovative and fun worlds for children and parents. The creative department is led by Adriana Esperalba, founder of the company.

Bobo Choses is a friendly fashion brand. They create fun clothes and write stories that give meaning to their collections, engaging kids and families from all over the world. All of their designs are created in an old toy factory, Magia Borràs, that is located in the heart of the small Mediterranean town Mataró, half an hour north of Barcelona.
Since its founding 10 years ago, the brand has grown to conquer the world while staying committed to local providers and manufacturers.
When Bobo approached Mucho, they were looking for clear, strong, and versatile positioning, as well as a visually consistent approach to their storytelling. Their ultimate mission is to build a fresh narrative and visual identity for Bobo Choses.