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Afends Pty Ltd: Pioneering Sustainable Fashion

Afends Pty Ltd, founded in 2006 in the coastal town of Byron Bay, Australia, stands as a trailblazer in the fashion industry, marrying style with an unwavering commitment to sustainability. Established by Declan Wise and Jonathan Salfield, Afends emerged from a screen printing business originally catering to punk and hardcore bands, evolving into a brand that embraces the ethos of surf and skate culture.

Sustainability at the Core

Materials: Sustainability is not just a buzzword at Afends; it's embedded in their DNA. Every range crafted by Afends is meticulously fashioned from 100% sustainable fibers, a testament to their dedication to conscious fashion. Hemp, often dismissed due to outdated propaganda, takes center stage, offering a versatile and eco-friendly alternative to traditional materials. With a GOTS certification and a focus on organic cotton, Afends showcases a commitment to materials that prioritize both people and the planet.

Designing for a Better Tomorrow

Waste Reduction: Afends' commitment to sustainability extends beyond material selection to the very design process. They take a three-pronged approach, considering fabric innovation, waste utilization, and garment longevity. Scrutinizing the entire process from seed to skin, Afends ensures that each piece is not just a garment but a statement of enduring style and ethical responsibility.

Certifications: To uphold their sustainability focus, Afends has embraced several certifications, including the prestigious GOTS and OCS, ensuring adherence to global standards related to quality, environmental management, and social responsibility. These certifications validate Afends' unwavering commitment to ethical practices throughout their supply chain.

Ethical Sourcing and Partnerships

Supply Chain: Afends recognizes that true sustainability goes beyond materials—it's about people too. Committed to creating long-term partnerships, Afends collaborates with factories that share their vision of sustainability, accountability, and transparency. From farmers to weavers, sewers, and cleaners, every individual in the supply chain is treated with respect, provided fair wages, and given opportunities for skill development.

Hemp Denim: Afends' dedication to sustainable practices extends to their iconic Hemp Denim. Sourced from a family-owned business passed down through generations, this denim exemplifies craftsmanship, tradition, and a commitment to quality.

Packaging and Transportation

Eco-Friendly Packaging: Afends takes responsibility beyond the product, ensuring that even packaging aligns with their zero-waste initiative. From corn starch bags made from renewable plant materials to 100% recycled card swing tags, every detail is considered.

Carbon Neutrality: The brand has taken proactive steps towards a net-zero carbon goal. All inbound production shipments are now carbon neutral, addressing the CO2 footprint associated with import freight services.

Empowering Consumer Choices

Consumer Education: Afends acknowledges that sustainability doesn't end at the point of purchase. The brand actively educates its consumers on the environmental impact of their choices and encourages responsible practices, promoting garment re-use and recycling.

In essence, Afends Pty Ltd is not just a fashion brand; it's a movement toward a more sustainable and responsible industry. With a meticulous focus on materials, ethical practices, and an unwavering commitment to transparency, Afends sets the standard for a fashion-forward, eco-conscious future.

Facilities / Offices
6 Lawson St, Byron Bay, New South Wales 2481