ABCH

Australia
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Founding Date
2017
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Ownership Type
For Profit Company
NAICS
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About ABCH

ABCH Pty Ltd: Revolutionizing Circular Fashion

ABCH Pty Ltd, an avant-garde fashion label, was founded in 2017 by the visionary Courtney Holm. Committed to ushering in a new era of responsible fashion, ABCH takes a bold stand against the conventional industry norms, prioritizing transparency, circular design, and ethical practices.

Circular Design for a Sustainable Tomorrow

At the core of ABCH's philosophy lies a radical dedication to circular design, challenging the pervasive issues of environmental degradation and ethical lapses in the fashion industry. The brand's unique approach transcends traditional sustainability, emphasizing continuous improvement and complete disclosure.

Transparency and Full Disclosure

ABCH takes pride in transparency, offering full disclosure on every aspect of its garment production. From the sourcing of materials to the manufacturing processes, ABCH leaves no stone unturned, embodying an ethos that welcomes Too Much Information (TMI) in a world often shrouded in secrecy.

Circular Design Methodology

ABCH's Circular Design methodology, developed since 2016, is an embodiment of three key circular economy principles: designing out waste, keeping materials and products in use, and regenerating natural systems. Informed by the pioneering work of Cradle2Cradle and The Ellen MacArthur Foundation, ABCH's methodology is a testament to its commitment to forging a sustainable path.

Ethical Sourcing and Manufacturing

The brand's garments are crafted in Melbourne, Australia, from renewable, organic, and recycled materials. ABCH prioritizes local sourcing and manufacturing, proudly holding Ethical Clothing Australia (ECA) accreditation. This ensures that every garment adheres to Australian standards for safety, fair pay, and humane working conditions.

Customer-Centric Design

ABCH goes beyond aesthetics, involving customers in the design process. Customer Centric Design ensures that the final pieces are not only visually appealing but also meet the practical needs of the wearer, promoting longevity and versatility.

Certifications and Continuous Improvement

ABCH's materials carry certifications such as GOTS, symbolizing compliance with stringent environmental and social criteria. The brand is unyielding in its commitment to continuous improvement, with an ever-evolving search for ways to enhance its sustainability practices.

End of Garment Life Solutions

ABCH takes responsibility for the entire lifecycle of its garments, implementing a Recycling Program that involves taking back its own branded garments for mending, re-making, or recycling. The brand is on the forefront, developing open-source recycling solutions for cellulose garments, setting the stage for a circular fashion future.

Living Wages and Ethical Standards

ABCH pays wages well above industry standards, aligning with the Australian Living Wage. The brand's Code of Conduct, in accordance with international labor standards, outlines expectations for fair treatment, ethical practices, and a commitment to reducing corruption and bribery.

Join the Circular Fashion Movement

ABCH invites individuals to become part of the solution by choosing intelligently crafted garments that align with circular design principles. In a world inundated with fast fashion, ABCH stands as a beacon of change, offering affordable yet ethically produced clothing that challenges the status quo.

Step into the world of ABCH, where Circular Design meets ethical fashion. With ABCH, each garment tells a story of innovation, transparency, and a commitment to a sustainable and ethical future. Circular Design. Made Ethically. For Life.

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