World Fair Trade Organization - Guaranteed Fair Trade

The World Fair Trade Organization (WFTO) is a global network of organizations and businesses committed to promoting and advocating for fair trade practices. The WFTO operates the Guaranteed Fair Trade certification system, which ensures that products bearing the certification mark meet rigorous fair trade standards. The Guaranteed Fair Trade certification is based on the WFTO's 10 Principles of Fair Trade, which encompass social, economic, and environmental aspects. These principles include fair wages, safe working conditions, gender equality, respect for the environment, and long-term trading partnerships. The certification process involves a comprehensive assessment of the entire supply chain, from the producers of raw materials to the final product. To achieve the Guaranteed Fair Trade certification, businesses must demonstrate compliance with the WFTO's fair trade principles and undergo a thorough audit by an independent certifying body. The certification verifies that the company's practices align with fair trade values and that workers involved in the production process are treated fairly and ethically. By carrying the Guaranteed Fair Trade certification mark, products and businesses communicate their commitment to fair trade principles and practices to consumers. It assures consumers that the products they purchase are sourced and produced in a manner that respects the rights and well-being of workers, promotes sustainable development, and fosters equitable trade relationships. The WFTO's Guaranteed Fair Trade certification not only helps consumers make informed choices, but it also supports the growth and sustainability of fair trade enterprises worldwide. Through its certification system, the WFTO aims to create a more equitable and just global trading system that empowers marginalized producers and promotes sustainable economic development.