Global Roundtable for Sustainable Beef

The Global Roundtable for Sustainable Beef (GRSB) is a global, multi-stakeholder initiative dedicated to advancing the sustainability of the beef value chain. Established in 2012, GRSB brings together a diverse group of stakeholders, including producers, processors, retailers, and environmental organizations, to promote continuous improvement in the sustainability of beef production. GRSB's mission is to advance, support, and communicate continuous improvement in the sustainability of the global beef value chain through leadership, science, and multi-stakeholder engagement and collaboration. The organization envisions a world where beef is a trusted part of a thriving food system that is environmentally sound, socially responsible, and economically viable. The core principles and criteria of sustainable beef, as defined by GRSB, focus on natural resources, people and community, animal health and welfare, and food efficiency and innovation. These principles guide the efforts of GRSB and its members in promoting practices that enhance the sustainability of beef production. One of the key initiatives of GRSB is the development and implementation of global sustainability goals. These goals include reducing the net global warming impact of beef by 30% by 2030, ensuring that the beef value chain is a net positive contributor to nature, and providing cattle with an environment in which they can thrive through best practices. GRSB operates through a network of national roundtables and project initiatives across five continents. These national roundtables serve their members and countries by sharing best management practices, leading science, data, and technology, and collaborating on sustainability activities. This structure allows GRSB to address the unique challenges and opportunities of beef production in different regions of the world. The organization is committed to finding common ground and building bridges across cultural and political boundaries to advance sustainability in the global beef value chain. By bringing together stakeholders from across the industry, GRSB aims to identify universal challenges and practical solutions for sustainable beef production. Overall, the Global Roundtable for Sustainable Beef plays a crucial role in promoting sustainable practices in the beef industry, ensuring that beef production can meet the needs of the present without compromising the ability of future generations to meet their own needs.