Klarna Holding

Klarna Holding AB, the owner of the brand Klarna, is a Swedish fintech company that has made a significant impact on the e-commerce industry by providing online financial services. Founded in 2005 in Stockholm, Sweden, Klarna's mission was to simplify the online shopping experience for consumers. Over the years, the company has stayed true to this mission, evolving with technology to offer payment solutions that are not only simple but also safe and convenient. Klarna is renowned for its "buy now, pay later" service, which allows consumers to make purchases without immediate payment, offering them flexibility and control over their finances. The company manages store claims and customer payments, streamlining the process for both merchants and shoppers. This innovative approach has positioned Klarna as a leading global payments and shopping service. The company's reach is extensive, with over 150 million active consumers and more than 550,000 merchants across 45 countries. Klarna processes an impressive number of transactions per day, highlighting its scale and the trust consumers place in its services. In 2014, Klarna expanded its operations by acquiring SOFORT, leading to the formation of the Klarna Group. This strategic move enhanced Klarna's capabilities and market presence, further solidifying its position in the industry. Klarna's success has attracted investments from notable investors such as Sequoia Capital, Silver Lake, Bestseller Group, Dragoneer, Permira, Visa, Ant Group, and Atomico. These partnerships reflect confidence in Klarna's business model and its potential for continued growth. The company is also committed to sustainability, aiming to bring sustainable payment options to consumers worldwide. Klarna's efforts in this area are documented in its financial and sustainability reports, which provide insights into its environmental, social, and governance (ESG) initiatives. With over 5,000 employees, Klarna continues to innovate and push the boundaries of what's possible in the fintech space. Its dedication to enhancing the shopping experience and providing flexible payment solutions has made it a household name and a trusted partner for millions of consumers and merchants around the globe.