Standard Owner Benchmark - North American Olive Oil Association

The North American Olive Oil Association (NAOOA) is a trade association representing the olive oil industry in North America. It was founded in 1989 and has its headquarters in Neptune Beach, Florida, United States.

The NAOOA is dedicated to promoting the consumption and understanding of olive oil, as well as ensuring the quality and authenticity of olive oil products in the North American market. Its membership includes olive oil producers, marketers, importers, distributors, and other industry stakeholders.

One of the key objectives of the NAOOA is to educate consumers about the benefits of olive oil and its various uses in cooking and health. The association provides information about olive oil production methods, health benefits, storage, and usage tips to help consumers make informed choices when purchasing olive oil.

In addition to consumer education, the NAOOA also plays a role in quality assurance and standards for olive oil. The association has established a voluntary quality seal program called the "Certified Quality Seal" that allows members to certify their olive oil products as meeting specific quality and authenticity standards. This program helps consumers identify high-quality olive oil products that meet certain industry criteria.

Furthermore, the NAOOA actively engages with regulatory bodies and policymakers to advocate for fair trade practices, accurate labeling, and adherence to quality standards within the olive oil industry. They collaborate with industry experts, conduct research, and provide input on regulations and standards that impact the olive oil sector.

Overall, the North American Olive Oil Association serves as a representative and resource for the olive oil industry in North America. It works to promote the consumption of olive oil, ensure product quality and authenticity, and advocate for the best interests of its members and the industry as a whole.