Standard Owner Benchmark - NATURAL PRODUCT ASSOCIATION (NPA)

The Natural Products Association (NPA) is a non-profit organization that represents the natural products industry in the United States. It was founded in 1936 and is headquartered in Washington, D.C. The NPA is the leading voice for the natural products industry, advocating for the rights of consumers and the interests of businesses in the sector.

The NPA's mission is to promote and protect the natural products industry, including dietary supplements, natural foods, and personal care products. The association works to ensure that consumers have access to safe, high-quality, and properly labeled natural products. They also strive to foster a competitive marketplace that supports innovation and sustainability in the industry.

As a trade association, the NPA provides various services and resources to its members, including legislative and regulatory advocacy, industry research, educational programs, and networking opportunities. The association actively engages with government agencies, policymakers, and other stakeholders to shape policies and regulations that impact the natural products industry.

One of the notable initiatives of the NPA is its Natural Seal program. The Natural Seal is a certification program that helps consumers identify natural products that meet specific criteria for ingredient sourcing, manufacturing processes, and labeling. The NPA's certification program provides a standardized and transparent framework for companies to demonstrate their commitment to producing natural and sustainable products.

The NPA also promotes industry self-regulation and compliance with federal regulations. They work closely with regulatory agencies such as the U.S. Food and Drug Administration (FDA) to establish and maintain high standards for the natural products industry.

Overall, the Natural Products Association plays a vital role in advancing the interests of the natural products industry and promoting consumer trust in natural and organic products. Through its advocacy, certification programs, and educational efforts, the NPA contributes to the growth and sustainability of the natural products sector in the United States.