Standard Owner Benchmark - GREEN SEAL

By CommonShare

Green Seal is a non-profit organization that provides third-party certification for sustainable products and services. It was founded in 1989 and is based in the United States. Green Seal's mission is to promote a more sustainable economy by encouraging the development and use of environmentally responsible products and services.

Green Seal operates as an independent certification body, evaluating products and services against rigorous environmental standards. Their certification process involves comprehensive assessments that consider factors such as product composition, manufacturing processes, energy efficiency, waste reduction, and social responsibility. Green Seal-certified products and services meet specific criteria and demonstrate a commitment to sustainability and environmental stewardship.

The organization collaborates with various stakeholders, including manufacturers, industry experts, environmental organizations, and government agencies, to develop and update their standards. Green Seal standards cover a wide range of sectors, including cleaning products, building materials, paints, coatings, foodservice, and personal care products. By certifying products and services that meet their standards, Green Seal aims to provide consumers, businesses, and institutions with reliable and credible information to make more sustainable purchasing decisions.

As a non-profit organization, Green Seal's primary goal is to promote environmental sustainability rather than generate profits. Any revenue generated through their certification fees and services is reinvested in their mission and ongoing operations. This allows them to conduct research, develop and update standards, raise awareness, and provide education and outreach to further their mission of advancing sustainability.

Green Seal's non-profit status emphasizes its commitment to transparency, independence, and integrity in its certification process. It ensures that their evaluations are objective and unbiased, providing consumers and businesses with trusted information to make informed choices that align with their sustainability goals.

Overall, Green Seal plays a vital role in promoting sustainable practices and supporting the growth of a greener economy by certifying environmentally responsible products and services. Their non-profit status reinforces their dedication to environmental stewardship and their mission to create a more sustainable future.

Overall Rating



The certification uses a multi-stakeholder, independent governance model to support the development of the standards related to the certification.

Supply Side Digitization

Details on the certificate are easily available via technology for inclusion in third party digital applications.

Buy Side Availability

Buy side availability details out how easy it is for consumers to find products and companies exhibiting the standards offered by the certification.


This considers the scale of the certification, and the number of products and companies that currently contribute to the certificate. National and local certification are normalized with countries.

Digital Accessibility

How easy is it for innovative new companies, startups, and local retailers to have the same access and affordable pricing models to use standard information in digital applications.
United States
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How our Standard Owner Benchmark® Works?

By CommonShare

This is a benchmark to help companies understand which standards should be part of a sustainable procurement plan. Further, the benchmark allows standard setting schemes, i.e. "Standard Owners", to benchmark their performance versus industry peers.