Sustainable Brand Benchmark - Gerson Gerson
By CommonShare
Gerson & Gerson, Inc. is a company with a rich history of bringing joy and beauty to girls all over the world. Founded in 1935 by Max Gerson and his brother, the company has always been a family business with the goal of making their daughters and other girls feel confident and beautiful. In 1970, the company began distributing its dresses under the label Bonnie Jean, which remains a family business today. Gerson & Gerson is committed to dressing future generations of girls in beautiful, whimsical dresses that make them feel confident and special.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
