World Parade

World Parade, home of America's Thanksgiving Parade, is a renowned organization dedicated to creating spectacular parades and events that bring joy and excitement to communities. With a rich history spanning nearly a century, World Parade has established itself as a leader in the parade industry, known for its iconic floats, elaborate costumes, and talented artisans who bring these creations to life. The company's core products and services include organizing America's Thanksgiving Parade, producing the annual Ford Fireworks event, and offering studio tours that provide a behind-the-scenes look at the magic of parade production. World Parade's commitment to preserving tradition while embracing innovation sets it apart in the industry. The company's new headquarters and Parade Studio, set to be housed in the historic Brodhead Armory, will serve as a hub for creativity, community engagement, and educational programming. Through initiatives like the "Be a Heart of History" campaign, World Parade aims to revitalize the iconic building, creating a space that celebrates Detroit's history and fosters a sense of inclusion and fun for residents and visitors alike. With a focus on sustainability and creativity, World Parade continues to push boundaries and set the gold standard for parade studios nationwide. Led by President & CEO Tony Michaels, World Parade's leadership team is dedicated to creating memorable experiences for audiences of all ages. The company's mission is to bring people together through the power of parades, events, and community engagement. With a strong presence in Detroit and a growing national reputation, World Parade attracts a diverse customer base and engages with various community organizations to promote cultural enrichment and celebration. As the company looks towards the future, its strategic direction includes expanding its offerings, enhancing community partnerships, and continuing to provide unforgettable experiences for generations to come.