WHP Global

WHP Global LLC is a brand acquisition and management firm that has made a significant move in the fashion industry by acquiring a majority interest in the renowned denim brand, G-Star RAW. This acquisition was announced with the intention of propelling G-Star RAW towards further global growth and expansion. The company, WHP Global, specializes in acquiring and managing consumer brands across various sectors. With the acquisition of G-Star RAW, WHP Global has added a prominent name to its portfolio, which is known for its innovative and sustainable approach to denim fashion. G-Star RAW, a Dutch brand founded by Jos van Tilburg, has been a major player in the denim industry, recognized for its cutting-edge designs and commitment to sustainability. Under the terms of the acquisition agreement, the existing shareholders of G-Star RAW, including its founder, have retained a stake in the brand, ensuring continuity and respect for the brand's heritage. The current leadership team of G-Star RAW, led by CEO Rob Schilder, continues to manage the brand's core functions, including marketing, product development, and distribution channels such as wholesale, retail, and e-commerce, all operated from the brand's headquarters in Amsterdam. WHP Global's acquisition of G-Star RAW marks the firm's entry into the Netherlands and represents its seventh transaction in the Apparel/Textiles sector. The transaction, which was expected to close in the fourth quarter of 2023, was subject to customary closing conditions, including works council procedures. The strategic partnership between WHP Global and G-Star RAW is set to drive the brand's digital and international presence, with plans for rapid global expansion. This includes broadening its footprint in the United States and venturing into new markets and product categories. The collaboration signifies a shared vision for the future, where WHP Global's expertise in brand management aligns with G-Star RAW's strong digital denim fashion identity and dedicated team, poised for accelerated growth in the coming decades.