wemoto

Wemoto GmbH is a distinctive company that operates under the brand name Wemoto, known for its creative and subcultural influence in the fashion industry. Founded by Patrick Lotz and Stefan Golz, Wemoto GmbH is not just a business but a collective of friends who share common interests, passions, and mindsets. Their roots are deeply embedded in skate, music, art, and street culture, which significantly shape their approach to fashion and community. The company prides itself on its unique pace and rhythm, distinguishing itself from the conventional practices of the fashion industry. Wemoto releases collections only twice a year and engages in small collaboration projects occasionally. This strategy allows them to focus on quality and exclusivity rather than mass production. They produce only what has been pre-ordered by their customers, plus the necessary quantities to cover their own needs. This careful production planning helps them avoid overproduction and ensures that most pieces find an owner by the end of the season. Wemoto's collections are designed to be cohesive, allowing pieces from different seasons to be combined seamlessly. The design process and creative development of their collections, catalogues, photo shoots, and even the seasonal deliveries, all take place at their headquarters near Frankfurt am Main, Germany. This centralized approach ensures that every aspect of the brand reflects their values and aesthetic. The company also has a strong commitment to working with artists from various disciplines. Wemoto Studio, their artist network, is a testament to this commitment. It provides a platform for artists, graphic designers, and musicians to present their work in a suitable environment and in the form of quality garments. This collaboration enriches the brand's offerings and reinforces its connection to the creative community. In summary, Wemoto GmbH is a company that stands out for its commitment to subcultural authenticity, sustainable production practices, and collaborative spirit. Its approach to fashion is thoughtful and intentional, resonating with a community that values individuality and cultural expression.