Wasted Paris

Wasted Paris, SARL is an independent streetwear brand that was founded in 2012 by two individuals named Johann and Fang. The brand was born from a shared passion for fashion, photography, and the music of the 1990s, particularly genres like shoegazing, britpop, and indie rock. These influences are evident in the brand's aesthetic and ethos, which is deeply rooted in Parisian skate culture and the urban landscape. The founders of Wasted Paris met in 2008 and brought together their backgrounds in fashion and skateboarding to create a brand that would resonate with the youth and skaters of Paris. They observed the evolution of skate culture and recognized an opportunity to contribute something unique to the community. This led to the creation of Wasted Paris, which not only offers apparel but also supports a skate team, reinforcing the authenticity and purpose behind the brand. Wasted Paris is known for its collections that feature comfortable fits, technical materials, and prints inspired by band merchandise. The brand caters to both men and women, offering a range of clothing that reflects the mixed references and interdisciplinary creativity that today's fashion-forward consumers seek. The brand's approach subverts traditional luxury by focusing on cultural credibility and community rather than high prices and avant-garde designs alone. The company has established a strong community around its brand, with friends and skaters frequenting their shop and forming the first skate team. This community aspect has been a driving force behind Wasted Paris, influencing both their content and product strategy. The brand's collections often draw inspiration from contemporary issues and the desire for a free world, as seen in their "Future Is Now" Spring Summer Collection of 2019. Wasted Paris has achieved a level of cultural credibility that is highly valued in the streetwear industry, akin to winning an Oscar. They have a distinctive voice and know how to engage with their audience effectively, staying close to the core consumer base that has been instrumental to the brand's existence. In summary, Wasted Paris, SARL is a brand that embodies the spirit of Parisian youth culture, with a focus on skateboarding, music, and the urban experience. It stands out for its commitment to community, creativity, and cultural relevance, making it a notable player in the contemporary streetwear scene.