Virtue Labs

Virtue Labs, LLC is a pioneering haircare company founded in 2015. The company is renowned for its innovative use of Alpha Keratin 60ku, a human protein derived from regenerative medicine. This unique protein is ethically sourced from human hair and has the remarkable ability to bind directly to damaged areas of hair, effectively repairing and restoring it. Virtue Labs was established by Melisse Shaban and Dr. Luke Burnett, with its headquarters located in Raleigh, North Carolina. The company's product line includes a variety of shampoos, conditioners, serums, and treatments designed to address different hair concerns, such as damage, thinning, and dryness. Virtue Labs has gained significant recognition for its science-driven approach to haircare, offering products that deliver visible and transformative results. The brand's commitment to ethical sourcing and advanced technology has positioned it as a leader in the beauty industry. Virtue Labs continues to innovate and expand its product offerings, aiming to provide consumers with effective solutions for healthier, stronger, and more beautiful hair.