Vetements Group
Vetements Group AG is a prominent entity in the fashion industry, renowned for its ownership of the luxury fashion brand Vetements. The company is headquartered in Zürich, Switzerland, and operates under the leadership of Guram Gvasalia, who serves as the Managing Director and Member of the Board of Directors.
Founded in 2014 by Georgian fashion designers Demna Gvasalia and Guram Gvasalia, Vetements quickly rose to fame and became known for its innovative and disruptive approach to fashion. The brand's inception was marked by a design collective that included friends with previous experience at prestigious fashion houses such as Maison Margiela, Louis Vuitton, and CELINE, as well as the Royal Academy of Arts in Antwerp.
Vetements is characterized by its avant-garde designs, often incorporating oversized silhouettes and a streetwear aesthetic that challenges traditional fashion norms. The brand gained near-immediate success, leading to Demna Gvasalia's appointment at Balenciaga after only three collections at Vetements. In 2019, Demna left Vetements, and Guram Gvasalia took over as the Creative Director.
The company's first collection was showcased in a gallery during the AW14-15 season in Paris, France. Since then, Vetements has continued to make waves in the fashion world with its runway shows, often held in unconventional locations such as a sex club, a restaurant, and even the American Cathedral of Paris. Notably, for the SS17 season, Vetements was invited to show during Paris Haute Couture Fashion Week at Galeries Lafayette.
Vetements Group AG operates within the wholesale trade sector, specifically dealing with apparel, piece goods, and notions merchant wholesalers. The company's innovative approach extends to its collaborations with various heritage brands, showcasing a mastery of individual markets and a commitment to pushing the boundaries of fashion.
The brand's headquarters is located at Binzstrasse 44, Zürich, and it maintains a strong online presence through its website, which reflects the company's ethos and design philosophy. Vetements Group AG continues to be a significant player in the global fashion industry, with its designs and collections resonating with a diverse audience seeking a blend of luxury and subversive style.