The 7 Virtues Beauty

The 7 Virtues Beauty Inc is a Canadian company founded in 2010 by Barb Stegemann. It is based in Halifax, Nova Scotia, and specializes in creating clean, vegan, and sustainably sourced perfumes. The company was inspired by Stegemann's mission to support farmers in war-torn regions by sourcing legal essential oils, thereby providing them with an alternative to illegal poppy crops. The 7 Virtues focuses on empowering women and girls, ending period poverty, and promoting sustainable practices. Their products are free from harmful chemicals such as phthalates, parabens, sulfates, and formaldehyde. The company has received recognition for its commitment to sustainability, including the Clean + Planet Positive seal of approval from Sephora in the USA and Canada. The 7 Virtues also partners with organizations like Days for Girls and Charity Water to further their mission of social and environmental responsibility. The brand's story has been featured in the award-winning documentary 'Perfume War' and began as a best-selling book written by Stegemann to empower women to launch companies, end bullying, and run for office. The 7 Virtues continues to expand its reach globally, ensuring fair wages and support for their suppliers while providing customers with high-quality, hypoallergenic perfumes.